Puma’s physical return to New York Mode Calendar week volition be paired with a digital presence at its “FUTROGRADE” runway show set to celebrate mode, music, and sports.
After a 5-year hiatus, Puma is returning to New York Fashion Week this yr with a special digital twist on its traditional presence, the company announced in a press release on Tuesday.
The terminal fourth dimension the German sportswear behemothic’southward brand graced an NYFW runway prove was in 2017 when it collaborated with Rihanna’south Fenty. Now, Puma is getting back in the game with a futuristic “FUTROGRADE” runway show and an immersive metaverse experience that includes NFTs.
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Puma’s web-based metaverse experience, “Blackness Station,” will be dwelling to the company’s digital presence moving forward, which volition include Web3 activations and NFT drops. Puma describes Black Station’south layout every bit a “3D spatial playground” that will continue to evolve equally the company unveils its metaverse road map.
And while Black Station may have a new focus, Puma has notably leveraged the make in the past to push various design collabs and fashion experimentations.
The revamped Black Station digital country was developed by creative ventures visitor FTR.
“Twenty years ago, Black Station was Puma’due south home for our nigh innovative designs in style,” said Adam Petrick, Puma’s Chief Brand Officer, in a statement. “Given the boundaries we are pushing from a production design and digital standpoint, we found information technology plumbing fixtures to bring Black Station dorsum as a new portal for digital exploration across way, sport performance, our heritage classics, and innovation.”
The mint event for Puma’s Nitro Token NFTs kicked off on Aug. 26. The drove of 4,000 NFTs function as passes that grant holders access to Blackness Station’s offerings. Puma finally revealed some of those offerings today in the form of two sneaker NFT drops — both in digitally and physically redeemable forms — chosen the Nitro NFRNO and Nitro Fastroid, each featuring futuristic 3D-inspired designs.
The Nitro NFRNO sneakers (pictured left below) come up in a blackness and white colorway with a multi-tier structure. The Nitro Fastroids (right), meanwhile, take on a performance tech shape with an amplified, rainbow-hued base.
Blackness Station is divided into 3 portals, with the starting time two portals launching to the public today, Sept. vii. Mint laissez passer holders can at present redeem ii NFTs, ane of which is tied to a pair of sneakers. The other grants access to a customized experience based on their chosen shoes.
Black Station’s third portal will be an entryway to Puma’s digital New York Way Week prove in the metaverse. As part of the digital experience, viewers tin can interact with Puma’s latest drove.
FUTROGRADE Runway Show
Puma’southward runway prove, FUTROGRADE, takes identify on Sept. 13 and will mark the debut of the Nitro NFRNO and Nitro Fastroid shoes. After the prove, NFT holders can claim their physical versions of the sneakers.
The brand vows its NYFW return will reflect on its history, looking into its future with physical and digital components. Per a press release, Puma will reveal remixed retro signatures, upcoming collaborations, custom pieces, and other hereafter looks.
Puma has a tough human action to follow in the metaverse with its “phygital” (physical + digital) presence. Nike and RTFKT apace climbed the ranks in the digital sneaker infinite, and Prada and Adidas collaborated earlier this yr on art NFTs. Despite the contest, Puma seems to be pushing its Web3 mission forward on its own, boasting a broad roadmap of projection announcements slated through 2023.
We’ll be post-obit to see what Puma does next in the metaverse. Stay tuned.
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