Why Did Apple Skip Iphone 9

By | 03/10/2022

Product names, especially sequential ones, can be more than a flake confusing. Microsoft dubbed it’southward newest operating system Windows 10, skipping correct over Windows 9. Their gaming console went from unnumbered (Xbox), to 360 to One. Apple is peculiarly notorious when it comes to their product numbering. If you look back at their line of iPads, it goes: iPad, iPad 2, iPad (New), iPad (Retina), iPad Air, iPad Air two, iPad (2017) and iPad (2018). Fifty-fifty when reverting to simply iPad, they couldn’t decide on distinguishing with a description, a cadre feature, a generational number or a release twelvemonth.

The iPhone product line has succumbed to Apple’s incomprehensible naming conventions final year, with the iPhone 8 being released alongside the X (pronounced 10 past Apple).

Why did Apple tree skip the iPhone 9?

In order to understand why Apple tree dropped the 9 from their line-upwardly, we demand to empathise the principles behind numbering serialized products. Upward side by side, four marketing ideas to explicate why Apple tree might have jumped straight from iPhone viii to 10.

1. To all-time their competition

An uninformed consumer uses any accessible cues to gauge the quality of a production. A well studied cue is price: faced with the decision between two seemingly identical products, with one slightly more expensive than the other, a consumer instinctively perceives the more than expensive product as higher quality. Numbering serves a similar purpose. Without knowing anything about the production, which phone do yous think is superior, the OnePlus v or the OnePlus 6? A higher number, in general, signals a newer or better product.

It makes sense then that companies look at their closest competitor’due south product numbering when because their own naming decisions. I mentioned earlier that Microsoft named its Xbox successor the 360. The principal competitor at the time was Sony’s Playstation. When Microsoft released their start (unnumbered) panel, the Playstation was already in information technology’due south second iteration. When the fourth dimension came for a new generation of consoles, Microsoft faced a conclusion: sequentially number their console Xbox 2, and fall 1 iteration brusk of their competition (Playstation 3), or look for a way to better indicate to their customer that the Xbox was at the same level equally (or meliorate than) their competition. They went with the name Xbox 360. Some of the reasoning given was that is was a 360 caste revolution. But the existent reason, according to onetime Xbox employees, was that the 3 in 360 signaled to consumers that the console matched and surpassed the 3 in the numbering of the Playstation.

Something similar might be what caused Apple to opt for the X in their iPhone numbering. Apple’south closest competitor, Samsung, had been in the same generational cycle, only released their products earlier. Whereas Apple coordinates its iPhone releases to coincide with the holidays, Samsung happily foregoes holiday spending in favor of a more competitive mid-year fourth dimension-slot. That meant that for a couple of months, a consumer looking to upgrade would take been comparing an iPhone 8 to a Galaxy ix. Again, the uninformed consumer would then probable give Samsung’s offering the upper-hand in a comparing, purely based on the numbering, rightfully assuming the higher number was the more recent release. Opting for the model name X might have been a chance to interruption abroad from Samsung and retake the lead.

2. To encourage upgrading

Keeping in listen that consumers base their notion of progress, at least partially, on the version numbering, skipping a number could help spur the urgency of an upgrade. This reasoning has been touted as one of the motivations behind skipping Windows 9 and going directly from 8 to 10. A consumer running Windows 8 might hear nigh Windows 9 and, in their listen, exist fine. The difference in version is just 1 after all, which doesn’t seem plenty to warrant the problem of an upgrade. Windows ten, however, sounds like a much wider gap and makes their performance system feel more outdated.

Information technology has been said that this principle is why the Intel processors are called i3, i5, i7 and i9. These names represent the abstract increase in processing performance on a computer. The numbering helps the consumer approximate the perceived increase in quality, just as the version numbering would. A consumer would be more than probable to throw down the actress 100 euros on an upgrade from i3 to i5 than from i3 to i4. The leap, though meaningless, is psychologically impactful in decision making.

Apple tree are no strangers to this. They have done information technology once before, at the nascency of the iPhone. Always wondered why in that location’s no iPhone 2? Apple tree skipped straight to iPhone 3G when replacing their first smartphone. Granted, 3G was the main new feature of the telephone. But it likewise makes the original iPhone feel instantly outdated, promoting an upgrade. This could be the thinking behind skipping the iPhone 9 last year. Certain, the number 10 marks the 10 year anniversary of the iPhone, but it likewise widens the gap between the 8 and 10, making an upgrade more enticing. Seeing as the iPhone 7 didn’t boast the design upgrade customers had been expecting, many people held off on upgrading that bike. Apple might have felt they needed to up their game to entice as many customers every bit possible to upgrade this time.

3. To avoid the cursed number 9

When dealing with a company like Apple tree, one needs to keep in mind that they serve a vast global market. Information technology’s relatively easy to avoid unfavorable production names or advertising when dealing with a well-known domestic market place, merely it’s some other affair entirely to communicate uniformly on the world phase without stepping on anyone’s toes. Examples of corporate missteps in international advice are plentiful. Similar the (at present discontinued) Nokia Lumia smartphones. Lumia is meant to conjure up images of light or fire. Except in Kingdom of spain, where it’s slang for prostitute.

In the same vein, the number 9 is pronounced equally ‘ku’ or ‘kyu’ in Japan. This pronunciation is nearly identical to the style the word ‘agony’ or ‘suffering’ is pronounced. Superstition might then deter valuable Japanese consumers to pick up products with the number 9. This would help explain why both Microsoft and Apple avoided information technology while numbering their new releases.

4. To get rid of numbers altogether

Opposite to the former two strategic choices in favor of high numbering, Apple might be plotting to go rid of their numbering altogether. A serial product treading in excessively high numbers runs the risk of amassing too much of a good thing. There is a point where numbering loses its significance and becomes overwhelming. For Apple tree, this seems to be the double digit territory. Apple’s operating system used to number their major OS releases, labeling them OS5, OS6, OS7 etc. Only when they reached the 10th installment, they dubbed it OSX (audio familiar?). This remained the case for many years, until changing it to MacOS recently. The operating organisation has remained numberless to this day.

Some other argument against numbering is to avoid something called continuity lockout. Information technology is when in that location have been so many versions of something, that it is difficult to get into it every bit a newcomer. This is especially prevalent in serialized movies, where the numbering intimidates newcomers because they feel like they have to accept seen the previous movies to understand the latest one. For example, Halloween numbered their movies up to Halloween half dozen, after which they dropped the original numbering schemes in favor of subtitles. Halloween seven is therefore called ‘Halloween: Twenty Years Later’ and Halloween eight is called ‘Halloween: Resurrection’. The studio behind the Rambo series did the aforementioned matter, dropping sequel numbers after the third installment. Choosing to make the movie unnumbered signals to new audiences that it is a standalone movie, not sequentially attached.

Continuity lockout remains in outcome when applied to high involvement products like iPhones. The higher the number, the college the perceived barrier to entry for new users. They might feel like the organization is so far along that learning the entire system is likewise hard to attempt. It might also raise questions to the consumer of why to switch to iPhones if it is already the umpteenth version and they never did so before.

What should the new iPhone be called?

To embrace more of the market’s demand, about evidence points to a split in the iPhone line-up. A premium version and a regular version; like the iPad and the iPad Pro. Currently, Apple keeps old models of iPhones and drops them in toll to form this lower price bracket and serve more than price sensitive customers. Making two distinct product-lines by diverging their traditional sequence of iPhones creates an opportunity to have 2 production types with a wider toll gap in between. This way Apple has more freedom to cater to the broad willingness to pay of consumers through model types, in addition to screen sizes and storage capacity. This would mean the iPhone eight and the iPhone X will separately become a direct or indirect sequel.

Following Apple’s history of iPhone names, the successor to the 8 would have to be called 8S. Merely this has thus-far signaled an incremental upgrade, which the upcoming release doesn’t seem to be. Then do nosotros finally become the iPhone ix after all? I don’t think we will. Looking over at the iPad line-up, Apple has flirted with the strong standalone product proper noun ‘iPad’ several times. It seems the name has finally stuck; the company hasn’t changed the name since information technology’southward 2017 release. Keeping just ‘iPad’ echoes the simplicity Apple stands for and it avoids issues such as continuity lockout. I think Apple tree should but phone call it’s lower priced phone ‘iPhone’.

What well-nigh the iPhone X? I don’t remember it will go unnumbered, nor do I think it’s a practiced idea. Apple could either number it regularly and call information technology the X2, or stay in keeping with the roman numerals and go for the classical looking 11. The numbering will assist Apple tree stay ahead of their competition, keep their chronological comprehensibility and button customers who want to have the newest version to upgrade. For me then, it makes most sense if Apple would opt for a dissever betwixt unnumbered accessible iPhones and premium numbered iPhone X’south.

Source: https://www.linkedin.com/pulse/what-happened-iphone-9-arthur-adrian-vicioso-lo%C3%BCst