TikTok launches BeReal lookalike feature called ‘TikTok Now’

By | 15/09/2022

This week, we launched an in-app guide to the 2022 full general elections product features and hosted in-market activities to support our vision to help our community admission factual and authoritative information virtually the Kenyan general elections ahead of 9 August. These efforts are part of our delivery to curb misinformation and ensure that information is disseminated responsibly.

We believe in collaboration with various stakeholders, to help strengthen our efforts to protect against impairment and misuse on our platform, which is why we work with an array of experts and organisations to assistance promote safety on TikTok. Our team in Africa did calendar week-long engagements in Kenya targeting NGOs, government, media, corporate organisations, ceremonious societies, educational institutions and other role-players that form part of the TikTok customs in Republic of kenya.


“We are engaging with diverse stakeholders in Kenya to discuss opportunities and challenges for dynamic solutions in a fast-paced digital globe. Our resolve is to spread positive vibes in markets where we operate every bit we promote peaceful coexistence,
” said TikTok’s SSA Government Relations, Fortune Mgwili-Sibanda.

These stakeholder engagements in conjunction with the launch of the elections hub in Republic of kenya affirms TikTok’s delivery to beingness a responsible industry leader that aims to make a positive impact in Africa and throughout the world.

Every bit role of the initiative, nosotros launched a 3-part series titled
#TikTokForPeace in partnership with Article19 which is a series of TikTok LIVE sessions hosted at Strathmore University, Policy Innovation center featuring key opinion formers in government, civil order and academia, to focus on tolerance, building bridges and active citizenship. #TikTokForPeace Alive streams will take place on the Article19 TikTok page on the 18th & 19th of July, with the first LIVE session having taken place on the 13th of July.


“TikTok plays a significant role in shaping discourse around current affairs. Using TikTok as a medium through which to engender an atmosphere of mutual cooperation during Kenya’southward national election period is part of our resolve to provide a platform that promotes peace and provides a safe space for digital expression,”

says Mgwili-Sibanda.

Within Kenya and beyond, the TikTok community is encouraged to be a part of the entrada by reporting harmful content that seems untrue and fuels any political intolerance in whatsoever way. TikTok is a platform that encourages authentic and entertaining content that speaks to the important message of national and global harmony.

This is what delegates in attendance of the in-country workshops had to say:


“I was actually excited to have TikTok join us. I got to experience their mission in action, as the workshop session was non but educational but it inspired my creativity and I got to accept fun too. As a Family IT Consultant, specializing in Child Online Safety my highlights were the intentionality of security and privacy and in app features that I didn’t know existed to keep us and children condom.


The Screen time management characteristic which was besides a fundamental highlight because the prompts to take breaks is so important and it is one of the tools I will apply in customer sessions. Reporting is made so simple which is amazing for younger users, simply more importantly, no one is besides quondam for TikTok; the platform offers a diversity of ways to harness its ability.


I experience empowered and confident to employ the app and to exist able to effectively help immature people plus their families be prophylactic and inspire joy”

said Evelyn Casina, CEO at Eveminet Advice Solutions Limited.


“The event was very informative and offered proper guidance on how to manage the children’s presence online, how to avoid bullying and channels of reporting videos propagating hate spoken communication, especially during electioneering period.”

added Martha Sunda, Executive Director at Childline Kenya.

Every bit an entertainment platform, we continuously updates its community with innovative features and functions to enhance their experience, and supports these developments with robust tools and controls that aid users to manage the content they swallow on the platform.

Source: https://newsroom.tiktok.com/en-africa/tiktok-launches-kenyan-elections-hub