Jakub Porzycki | Nurphoto via Getty Images
Facebook plans to close downwards its Facebook Gaming app, which lets users watch and play video games on-demand.
Starting October. 28, Facebook Gaming will no longer be available on iOS and Android, while gaming features will continue to be attainable via the main Facebook app.
“We desire to extend our heartfelt thanks to all of yous for everything that you’ve done to build a thriving community for gamers and fans since this app first launched,” the visitor said in an update on the Facebook Gaming app.
“This was truly a community-led endeavor to bring new gaming features to Facebook,” it added.
“Despite this news, our mission to connect players, fans and creators with the games they love hasn’t changed, and yous’ll withal be able to detect your games, streamers and groups when you visit Gaming in the Facebook app.”
Launched more than two years ago equally the Covid-xix outbreak stoked a blast in both playing and watching video games, Facebook Gaming was once viewed as a potential threat to Twitch, the dominant player in that marketplace.
Facebook, owned by the newly rebranded parent visitor Meta, has struggled to gain a foothold in the live game streaming marketplace. Co-ordinate to a study from market research firm Streamlabs, in the second quarter of 2022 Facebook Gaming deemed for but seven.ix% of the market share for amount of hours watched, backside Twitch (76.seven%) and YouTube (15.4%).
Facebook isn’t the first internet behemothic to have tried and failed at recreating the Twitch formula. In 2020, Microsoft shuttered its ain streaming service, Mixer, after signing a multimillion dollar to have the famous Fortnite player Tyler “Ninja” Blevins stream on its service exclusively.
YouTube, Twitch’s closest competitor, has found more success chipping abroad at Twitch’s dominance. The company’s YouTube Gaming division has managed to tempt away peak talent from Twitch lately, including Ludwig Ahgren, Rachell Hofstetter and Timothy Betar — better known online under their corresponding aliases “Ludwig,” “Valkyrae” and “TimTheTatman.”
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