Depression-cease Chromecast with Google TV reportedly in the works
Google is reportedly working on a new streaming device in the same family as the Chromecast with Google Goggle box. Rather than aiming for the high-stop marketplace with support for 4K streaming and HDR, Google is instead turning its attention to the entry-level market, with the focus existence emerging markets such equally Bharat and countries in Africa.
The new streaming device will reportedly but support a maximum resolution of 1080p, making a viable option for countries where 4K TVs are nevertheless out of many people’s reach, at least at the moment and for the next few years. The new device volition however run Chromecast’southward Google TV interface and also ship with a remote control.
The device is internally existence referred to as “Boreal” but
believes it will be marketed as “Chromecast Hard disk drive with Google Tv set” although this could always change before release.
On the hardware side, the Chromecast streaming stick is believed to exist based on an Amlogic S805X2 CPU with a Republic of mali-G31 GPU, making it like shooting fish in a barrel to support decoding of the AV1 video codec that Google has been championing for.
The AV1 video codec has a few advantages over other video formats, like HEVC and VP9, which Google has besides been using for quite some time now. For instance, AV1 has xxx and 50 percent amend compression efficiency than HEVC and VP9 respectively, meaning it can serve the same motion picture quality as the other two codecs while using lower bandwidth.
The dongle’south RAM resource allotment is only 2 GB and video support is capped at 1080p streaming with a maximum frame rate of 60 fps.
In comparison to the Chromecast with Google Tv, Google’s nigh recent streaming dongle, the older dongle has a more powerful chipset capable of streaming in 4K, but does non have support for AV1 hardware decoding. With an official price of $fifty (Kshs 5,677, at the time of publication), it is likely that the newer less powerful option will be priced at around $30 (Kshs 3,400, at the time of publication) or less.
This volition directly lock its horns with Roku and Amazon, who also accept streaming devices at around that same toll. Both streaming devices from Roku and Amazon also pinnacle out at 1080p. This might accept been Google’s plan all along, to have a streaming device that will compete at the entry-level market against Roku and Amazon.
Another gene to consider is that using less powerful and more affordable hardware might help Google mitigate some of the furnishings of the chip crisis that has hit the industry since the onset of the Covid-19 pandemic.
Information technology’s unclear when Google plans to unveil the new Chromecast HD device. The company does have an almanac hardware event in October only has in the past also used its Google I/O developer conference in May to launch select devices.
If information technology indeed sees the light of day, I await the device to sell similar hotcakes in all emerging markets, Kenya included. First, considering it will be cheap and about people still do non have 4K TVs, anyway. Second, those who accept 4K TVs still accept to fence with paying an arm and a leg to get high bandwidth capable of 4K streaming to accept advantage of the more powerful Chromecast with Google Telly.