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20 Halloween Ads to Inspire Your Own

By | 09/09/2022


This postal service was updated on October 17, 2021.

After a scary couple of years contesting the global pandemic, Halloween 2021 is expected to make a rebound, with consumer sentiment and purchases up. That’s great news for businesses that offer products and services effectually the celebrations, with the most popular segments being costumes, candy, decorations, and pumpkins, of course.

With The states consumers predicted to spend just over $100 each on Halloween related products this year, getting inspired with creative Halloween marketing ideas is definitely something marketers should exist doing.

That’s why nosotros’ve reinstated our annual roundup of best Halloween campaigns, and this year doesn’t disappoint. Check out how some of the biggest make names are marketing during the spooky season, and use these equally a springboard to become creative with your ain Halloween campaigns.

1. Heinz – The “creepiest condiment”

Equally every cocky-respecting child knows, the best pretend blood for a Halloween costume is ketchup. Heinz is taking it to the next level with limited edition “Tomato Blood”. It’s the same ketchup we all know and love, rebranded with a new spooky-looking characterization that definitely ramps upwardly the creepy temper. The entrada is designed to create a “full Halloween experience”, and also includes a pop-up shop in LA where visitors tin can make costumes using the fake blood, as well as a Halloween Heinz Blood costume kit available for purchase online. All in all, a great manner to leverage a love product for a special holiday. And no campaign is complete in 2021 without the social media angle – consumers are encouraged to share photos of their ketchup-(blood)-soaked Halloween costumes.


2. Butterfinger – Turn yourself in

Parents munching on their kids’ Halloween processed – information technology’s the ultimate crime, made famous by Jimmy Kimmel’s pop annual YouTube challenge, “I Told My Kids I Ate All Their Halloween Processed.” Butterfinger is focusing on a similar theme with a funny, catchy entrada aimed at parents. It encourages them to “Plow yourself in” if they are guilty of stealing their child’due south Butterfinger from the flim-flam or treat basket. They’ve dubbed it the “Butterfinger Case Files”, and parents who ‘fess upwardly and submit their mug shot to the dedicated website are in the running to win a $25,000 prize. A smart example of how specifically targeting parents can be a winning tactic on Halloween.

3. Snickers – Bite size Halloween

No affair what you’re marketing, neat storytelling is always the key. And when information technology comes to Halloween, chilling stories are a fantastic way to capture consumer imagination and attention. Snickers has washed information technology this twelvemonth with a smart Halloween brusk with a scary twist. Information technology’s more funny than scary, only it definitely keeps you wondering what volition happen next. Of course, processed is one of the most pop product segments for Halloween, with a forecast of $3B consumer spending around the holiday in the US in 2021, and so naturally candy brands are competing for center-catching and original marketing ideas. We recall this short film fits the beak.

4. General Mills – “Monster Brew”

Nostalgia in marketing is powerful. That’due south what General Mills is borer into with their new Halloween campaign, a 50th ceremony reunion of the five drawing monster characters from their Monster Cereals line, first launched in 1971. To celebrate the reunion, the monsters got together for a take on the popular 1962 single, “Monster Mash” by Bobby “Boris” Pickett & The Catacomb Kickers. The total-fledged campaign includes a spoofy “Behind the scenes” style short video, “The Remaking of the Mash: A Monster Phenomenon”, and special production releases, including cereal flavors with retro packaging, vinyl character toys and watches. Everything erstwhile is new again, and that’southward especially true for Monsters Cereals this Halloween.

five. Temptations – “Tasty Human being”

With then much pressure on brands to always be original and exciting, Halloween marketing is getting stranger by the yr. Temptations, the cat food make, isn’t holding back, releasing a express edition cat nutrient for Halloween in “Tasty Homo” season. It’south true, cats can give off a somewhat freaky vibe, and inquiry postulating that if cats were bigger, they’d eat humans definitely does not help their reputation. Simply Temptations is bravely running with information technology,  and this wacky Halloween-centric product and campaign is sure to gain some buzz amidst true cat owners.

vi. Nike – Halloween sneakers

Did nosotros mention that Halloween marketing is getting weirder? Candy and costumes are pretty obvious, merely a Halloween-themed special edition Nike sneaker is something else. Fifty-fifty so, it’southward become a tradition, and this year, Nike is once more borer into the whimsical, child-similar side that seems to infect people of all ages effectually Halloween with new release shoes especially for the season. For example, the Nike Douse Depression style is black, cream and orange (very Halloween-y colors) with a glow in the dark overlay, illuminated outsole, and creepy spider pattern on the insole. For Nike lovers, the product
is
the campaign, generating so much anticipation, fizz, and endless unboxing reviews online. It’s a good example of a product so completely entwined with the brand that nearly whatever new release volition exist sure to generate interest. Halloween? It’southward just an excuse.


7. Lego/Star Wars/ Disney+ – Terrifying Tales

Brand collaborations are always a adept thing, especially when you’ve got 3 uber brands working together. That’s what’southward happened this Halloween season, when Lego Star Wars kicked off the Disney+ “Halloweenstream” with its Halloween special, Terrifying Tales. Together with the trailer of the new spooky moving-picture show, Lego Star Wars dropped a series of five shorts, each featuring a funny, Halloween themed plot and some favorite Star Wars characters. Of course, we’re talking here well-nigh three of the earth’s most famous brands, but whatsoever brand can ramp up its power around Halloween and other holidays via clever collaborations with like-minded brands.

8. Crest – #BringOnTheCandy Safes

Candy, kids, cavities! It’s not difficult to brand that leap when you consider how much candy gets eaten during Halloween season. And that gives toothpaste brand Crest every reason to get in on the action. This year, they’ve run with the theme of protecting your candy and protecting your teeth. As mentioned above, parents are notorious for taking their kids’ candy stash on Halloween. And so, customers were invited to enter a competition to win a express edition Processed Condom, where candy tin can be safely locked away from prying eyes and hands! To enter, participants had to postal service on Instagram why their family loves Crest toothpaste and why they want a Candy Safety, with all the correct hashtags of course. Marketing lesson? Effigy out how your brand can fit into the celebrations, and become for information technology!


ix. Reese’s – A Amend Place

Equally one of the most popular fox-or-treats, Reese’s is a big player in Halloween marketing. The brand’s Halloween commercial gets ironic and chilling this twelvemonth, wondering what happened to all the Reese’south chocolates that ‘disappear’ around Halloween (“they’ve gone to a ameliorate identify…). But it’southward non merely the creative ads. Reese’s has secured its place in the Halloween consumer civilisation in other means, past partnering with neighborhood social network Nextdoor, for example, to offer the Treat Map app for local play a joke on or treating. And at present the brand is pushing its wildly popular Reese’s Pumpkins chocolate as the “Official Pumpkins of Halloween”, even competing with sellers of bodily pumpkins for the championship! It’due south all done in practiced sense of humor and with goodwill of grade, which is the best way to strengthen a brand.



The section below was published on Oct 15, 2019.

If information technology seems like the spooky season starts earlier with every passing yr, y’all’re not incorrect. In fact, in 2019, an astute blogger institute an M&Ms Halloween production on a Target store shelf in mid-July!

Although Halloween falls on the very last 24-hour interval of October, the Halloween commercial flavour launches well before the fall leaves change color. Brands effort to get in early on to lengthen the Halloween shopping season, boost sales volume and put the upcoming holiday at summit of mind among consumers. What’southward more, brands and businesses become all out to create the most hair-raising (and fun!) Halloween campaigns to proceed customers on their toes and opening their wallets.

Permit’s take a expect at some of the all-time Halloween campaigns in 2019:

x. Skittles Zombies – Go horribly viral

Candies and chocolate are i of the biggest sellers during Halloween, later costumes and decorations. In fact, 9 out of ten Halloween shoppers in 2018 planned to buy candy.

In 2019, the Mars visitor did a 180-degree-plough abroad from delicious fruity candy, with its release of Zombie Skittles. The product comes with 5 tasty Halloween themed flavors, such as Boogeyman Blackberry and Mummified Melon. However, it too includes a ‘rotten’ Zombie flavor, and the consumer volition only know they are eating information technology one time they experience the terrifyingly awful sense of taste.

The dazzler of this kind of marketing tactic is its potential to become viral with the help of influencer marketing. Playing on the psychology of the dare and the homo fascination with annihilation weird, the Zombie Skittles concept drew loads of attention online. There were numerous video reviews, video challenges and taste tests by bloggers and foodies to prove viewers just how horrible (and irresistible!) the rotten candies really are. Every bit the Skittles printing release stated, “It’s an utterly disgusting taste experience that will arm-twist strong reactions from anyone and everyone daring enough to try information technology.” The key to whatsoever corking content marketing campaign? Emotion, of which Zombie Skittles have plenty!


11. Universal Studios – A spotter party to remember

Universal Studios promoted its annual Halloween Horror Nights event with a TV spot that turns the innocent “lookout political party” concept into a terrifying prospect. The Halloween Horror Nights event, held at Universal Studios locations in Florida, California, Nihon and Singapore, is a popular Halloween tradition, combining mazes, attraction, parties and more than, all with a horror theme. This year, the focus was on the 80s, and the promo campaign centered around a group of friends getting together at home for a relaxing lookout man party. But the night turns terrible as the group is preyed on by their deepest fears. It’southward a fun, nail-biting short video that definitely gets you in the mood for a horror dark. Plus information technology’due south a good example of the ability of video advertizing to communicate a message and a mood to your target audition.


12. UNICEF Halloween Heroes – Nostalgia for a new generation

Another emotion that works well in marketing is nostalgia. Call up of recent Disney movie remakes, like Aladdin and The Lion King. The grownups who watched the original films in the 90s relish a cornball trip back to their childhood, while the next generation (their kids) fall in beloved with the new version at the aforementioned time. UNICEF Canada is cyberbanking on nostalgia with a reboot of its traditional Halloween Heroes campaign, where kids would go trick or treating with orangish UNICEF money boxes, collecting donations house to house while they collect processed.

This year, UNICEF has launched its Halloween Heroes entrada in a fully digital online format, based on four “hero” characters representing kids’ right to childhood in areas like water, food, educational activity and security. Information technology merely goes to evidence that in content marketing, you don’t always accept to be new and original – sometimes, you tin can rejuvenate an erstwhile theme and get in powerful for a new generation.

13. Lunar Beauty Cosmetics – Witch theme works best?

Here’southward an example of another nostalgia-driven entrada that’s playing on a theme – and using a drip arroyo on social media to tease customers with a tiresome buildup. Famous makeup artist, YouTuber and beauty blogger Manny MUA launched a special Halloween cosmetic drove under his brand Lunar Beauty. The Moon Spell Collection is based on pop cultures’ favorite witches from the 90s, drawing particular inspiration from the cult classic series Charmed.

The campaign created suspense over a few days before the launch of the spooky collection on Oct 4, with the release of a long-course one-half-hour YouTube video, and Instagram posts and teasers to get customers in the Halloween mood. The popular entrada combined good quondam nostalgia, a articulate and tricky theme, and a slow baste approach to build momentum. As can be seen in some of the Instagram comments before the products were bachelor for sale: “Can you drop the collection already so i tin can buy it!” When customers are begging you to release your products, you know your Halloween marketing campaign is a success.



The section beneath was published on Oct 18, 2018.

Did you lot know Halloween is a huge boon for business organization, and non only in the US?

In 2017, Halloween spending in the US was projected at just over $nine billion. In the United kingdom of great britain and northern ireland, that number was expected to reach £270 million.

While in that location’s a strong focus on candy, costumes, and decorations, Halloween is a huge retail event reaching even more categories, like cars, video games, and even makeup.

Bank check out these fantastic and frightening Halloween content marketing campaigns in 2018 that kept audiences worldwide in delicious suspense:

14. Burger King trolls McDonald’due south – with clowns

What better way to kicking off our elevation Halloween content marketing campaigns than with Burger King’south ingenious idea. It combined customer interaction with the clever trolling of rival McDonald’s and its famous clown mascot.

Burger King offered a gratis Whopper burger to the first 500 people to visit select Burger Rex stores dressed as a clown. The campaign was promoted via a creepy clown-filled YouTube video with the hashtag #ScaryClownNight.

A campaign that combines clowns and trolls? We want our Whopper!

15. Long-form horror ad by Skittles

In a Halloween campaign titled “Bite Size Horror,” confectionery giant Mars screened a serial of four commercials for Skittles, Sunburst, Snickers, and M&Ms, each featuring a mini horror movie. Rather than directly promoting the products, the videos engaged the viewer with the brand by creating unforgettably scary stories, ending with a screenshot wishing “Happy Halloween.”

The long-class videos ran for ii minutes, providing the necessary time to develop the plot, characters, and suspense for an engaging video story. This follows a clear trend as part of the contempo rise in long-form video, which has been known to achieve fifty-fifty college completion rates than shorter video ads.

Check out some other Skittles “Bite Size Horror” commercial, which freaked out spectators when it was screened at a Yankees vs Indians baseball game.

xvi. Halloween goes haute couture with Dior

If you thought Halloween was all well-nigh kids in costumes collecting processed, then you are missing out on the cute, dark side of Halloween. Even Dior got into the spooky vibe with an influencer campaign featuring Bella Hadid, where the supermodel demonstrated how to create fabulous makeup looks just for Halloween.

The “how to” makeup videos were promoted on social media under the #DiorMakeupHalloween hashtag, targeting an entirely new Halloween audition with content that speaks their language.

Dior Halloween Campaign

17. Not only for kids – Skoda goes scary

Candy, costumes, and of course, the obligatory pumpkin carving – Halloween is, and has ever been, a special day for children.

Skoda, however, decided to appeal to the kid inside every adult. Its auto commercial juxtaposes a young male child carving a face into an orange pumpkin against the adult version of the boy. Except years later, he’s carving a confront into an orange….Skoda hood cover.

Information technology’s a corking example of content designed to appeal to different target audiences.

18. G&Ms engages with interactive ghost stories

Last year, Chiliad&Ms ran an interactive social media entrada in the calendar month leading upward to Halloween. The campaign featured a weekly installment of an ongoing ghost story, promoted on Facebook, Instagram, and Twitter.

Every installment led up to two culling endings, and viewers were asked to vote on their preferred finale. The following calendar week, the story continued, based on the previous week’s winning ending.

The campaign combined some of the best practices of content marketing: a dynamic story, compelling video, and a layer of interactivity to get audiences engaged and personally involved.

M&M Halloween Campaign

nineteen. Fanta’s holistic arroyo to horror

Fanta is repeating its popular campaign featuring seasonal graphics on its packaging forth with experiential Halloween kits available at every signal of sale (POS). This year, the graphics tin can exist scanned to Snapchat, where they unlock Halloween-themed filters.

The soft drink giant’s Halloween campaign combines physical and digital elements, building on its past success. Last year, Fanta sales grew past 23% at convenience stores during the Halloween catamenia.

Information technology but goes to evidence how powerful content tin can be when made interactive, and when it includes more traditional marketing activities.

Fanta Halloween Campaign

20. Fortnite Does the Ultimate in Suspense – and the Results Show

We’ve discussed before how Fortnite, the world’s leading interactive computer game, pwns when it comes to content marketing. For a game that was released only a year ago, every whiff of marketing generates an incredible amount of involvement, and Halloween is no different.

Last twelvemonth, Fortnite released the Skull Trooper “skin” for Halloween, earlier the game reached the phenomenal levels of popularity information technology enjoys today. At present, the marketers backside Fortnite are using an incredible corporeality of hype to farther ignite interest during Halloween 2018.

The question on everyone’s minds: Volition Fortnite reinstate the Skull Trooper skin for Halloween this twelvemonth? It’due south this kind of suspense and build upwards that is the foundation of fantastic marketing.


But bank check out the touch on of the suspense-laden campaign on Google Trends — interest in the search term “Fortnite Halloween skins” but keeps going upward and up:

Fortnite Halloween Skins

Halloween is non for the faint of heart, and that’due south true even within content marketing.

Spice upwardly your Halloween content campaigns with creative inspiration from these seven chilling examples, and you’ll be celebrating with scary-good results!

Also, be sure to download the
2021 consumer insights holiday marketing guide
for more tips about gaining and retaining your holiday customers.

Source: https://www.outbrain.com/blog/best-halloween-content-marketing-campaigns/